Modivo
Client:
Sofia Bennett
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Modivo is a contemporary clothing brand redefining everyday fashion with a focus on minimalist aesthetics and premium quality. The brand approached us for a complete product and brand design experience that would set them apart in the saturated fashion market. The goal was to build a distinct identity that feels bold, elevated, and effortlessly wearable.
To create a timeless yet modern visual identity and cohesive product design that resonates with Modivo’s target audience—urban, style-conscious individuals. The aim was to craft a brand that speaks to authenticity and confidence, both in-store and online.
We started by immersing ourselves in the fashion industry trends and Modivo’s vision. The branding phase involved logo creation, color palette development, and typography curation. Simultaneously, we focused on product design details, fabric choices, labeling, and packaging. Each element was designed to reflect the core values of sustainability, elegance, and everyday luxury.
The rebranding and design launch led to a 65% increase in social engagement and a 47% rise in online store conversions. Modivo’s bold new identity not only captured the attention of fashion enthusiasts but also strengthened brand loyalty among returning customers.
