Lunera
Client:
Isabelle Monroe
Project Details
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Lunera Skin is a modern skincare brand focused on natural, science-backed serum treatments for radiant and healthy skin. The goal was to develop a full brand experience—from minimalist visual identity to premium digital presence—that conveys purity, trust, and results-driven beauty.
To create a sophisticated brand identity and digital storefront that appeals to wellness-conscious, skincare-savvy consumers. The design had to feel clean and luxurious while clearly communicating the product’s ingredients, benefits, and values like cruelty-free and organic formulations.
The process began with moodboarding and visual direction aligned with Lunera's mission. We crafted a soft, elegant logo, refined color palette, and delicate typography. Packaging design reflected simplicity and purity, while the website was built to educate, engage, and convert—featuring ingredient highlights, customer reviews, and a smooth checkout flow.
Following the launch, Lunera Skin saw a 70% increase in social media engagement and a 55% boost in direct-to-consumer orders. Customers praised the clarity of the site, the aesthetic appeal of the packaging, and the ease of finding product information. The new brand identity helped Lunera position itself as a trusted, premium name in the clean skincare space.
